About Choose Health

Most health and wellness products sell you a feeling. Biomarkers don't. They can't be bluffed, they move when something changes, and they can tell you what's working before you feel it.

We believe everyone should have easy access to their health data, on their own terms.

We started Choose Health in 2018 after watching too many people, friends and family included, try to get easy access to their biomarkers and run into a wall of copays, referrals, and memberships.

Functional medicine was supposed to put people in charge of their own health. Somewhere along the way it became something you needed thousands of dollars and a referral to access.

Our mission is to empower one million people to improve at least one marker of internal health, so we built a better way.

150,000+ tests and counting that provide our health partners with:

Affordable access to targeted panels for the markers they’re interested in testing
Simple, efficient, at-home testing
Clear, easy to understand results with actionable insights on user friendly dashboards
CAP and CLIA, high complexity, certified labs guaranteeing accuracy and quality
No membership, no referral, no commitment

The point isn't one result. It's a baseline you build on, every 90 days, for as long as you want to know what's happening inside your body.

Thank you for trusting us on your journey to better health!

- Mark Holland, CEO & Founder of Choose Health

50+

Products

4.8/5

Customer Reviews

100k+

Total Customer

Our Principles

Our team has over 50 years of experience in preventative healthcare.

Privacy & Security

Your data is yours to own and no one elses. We take security very seriously and work hard to make sure you have complete control over your data.

Education

Understanding what’s happening inside your body is the first step towards improving it. We’ll help you learn about your markers so you can make personalized and informed decisions.

Improvement

We have an unbiased focus on giving you the most actionable feedback on how to improve your health based on the latest scientific research.

Accuracy

You need accurate and reliable data to make informed decisions on your health. We are committed to using the highest grade technology to give you clinically accurate results.

About Choose Health

Medical Advisory Board

Leadership Team

Our team has over 50 years of experience in preventative healthcare.