About Choose Health

Health data, on your terms.

Most health and wellness products sell you a feeling. Biomarkers don't. They can't be bluffed, they move when something changes, and they can tell you what's working before you feel it.

We believe everyone should have easy access to their health data, on their own terms.

Explore tests

200,000+Tests completed

At-home testingSimple sample collection

Since 2018Making health data accessible

No membershipNo referral. No commitment.

Our Story

Why we built it

Why was Choose Health started?

We started Choose Health in 2018 after watching too many people, friends and family included, try to get easy access to their biomarkers and run into a wall of copays, referrals, and memberships.

What problem is Choose Health solving?

Functional medicine was supposed to put people in charge of their own health. Somewhere along the way it became something you needed thousands of dollars and a referral to access.

Our mission is to empower one million people to improve at least one marker of internal health, so we built a better way.

Over 200,000 tests completed, helping us provide our health partners with:

Affordable access to targeted panels for the markers they’re interested in testing
Simple, efficient, at-home testing
Clear, easy to understand results with actionable insights on user friendly dashboards
CAP and CLIA, high complexity, certified labs guaranteeing accuracy and quality
No membership, no referral, no commitment

The point isn't one result. It's a baseline you build on, every 90 days, for as long as you want to know what's happening inside your body.

A baseline to build on

Small steps. A clearer picture.

Start with your baseline
Choose the markers you want to understand and collect your sample from home.
Understand your results
Explore your biomarkers in a clear, easy-to-use dashboard, with insights that help you make sense of the numbers.
Build on what you learn
Use your results to inform your next steps and track how your markers change over time.

Leadership

The team behind Choose Health

Click each team member to read more.

Mark Holland

Founder & CEO

Mark founded Choose Health with a belief that health data should be accessible, understandable, and actionable. After more than two decades building healthcare technology companies, he saw firsthand how difficult it can be for people to access the information they need to make informed decisions about their health. Today, he leads Choose Health's mission to make high-quality biomarker testing more convenient, affordable, and useful for everyday health optimization and preventive care.

Matthew McDermott

Diagnostic Product Sales Specialist

Matthew holds a Master's degree in Diagnostics & Precision Medicine and a Bachelor's degree in Engineering. Matthew is passionate about delivering a testing experience that is both scientifically rigorous and easy to navigate. Matthew is passionate about helping consumers and healthcare practitioners access the biomarkers that matter most, and is continually exploring new ways to expand Choose Health's testing capabilities to better serve a wider range of health goals.

Claire Gallaudet

Growth Marketing

Claire leads Growth Marketing at Choose Health, helping more people access the tools and information they need to take a proactive approach to their health. A marathon runner and yoga instructor, she is personally passionate about longevity, prevention, and healthy aging. She enjoys translating complex health topics into practical next steps that make long-term health goals feel more achievable.

Austin Walker

Product Engineering, Director

Austin brings years of experience building healthcare technology products across telehealth, healthcare SaaS, and patient-centered digital platforms. He focuses on creating intuitive experiences that help people better understand their health and navigate their care with confidence. He believes technology should make healthcare feel simpler, not more complicated.

James Dawson

Business Development

James recently completed his Master's degree in Finance and focuses on building partnerships that expand access to biomarker testing and preventive health solutions. He is particularly interested in how emerging technologies, including AI, can help make healthcare more accessible, personalized, and actionable for more people.

Medical Advisory Board

Built with experienced physicians

More than 50 combined years in preventative healthcare.

Dr. Alan Farrell

Chief Medical Officer

MD, MSc

Dr. Bob Teague

Medical Advisor

Dr. Daniel Montville

Lead Medical Advisor

What We Stand For

The principles behind every panel we ship

Privacy & Security

Your data stays yours. We treat security as non-negotiable and give you full control over who can see what.

Education

Knowing what's happening inside your body is the first step to changing it. We help you understand each marker so your decisions are informed and your own.

Improvement

Our feedback has one bias: your progress. Every recommendation is grounded in current research and built around what you can actually act on.

Accuracy

Good decisions need numbers you can trust. We rely on clinical-grade technology so your results hold up.

Thank you for trusting us on your journey to better health!

- Mark Holland, CEO & Founder of Choose Health