Affordable White-Label Blood Testing for Health Clinics & Telehealth ProvidersLaunch your own white-label blood testing brand. We handle lab work, results, test kits, fulfillment and requisitions.

Powered by at-home collection, Choose Health’s white-label platform enables your practice to offer convenient, affordable blood testing - all under your own brand.

CAP accredited, College of American Pathologists CLIA certified HIPAA compliant

Our platform includes:

  • Nationwide drop-shipping direct to your clinic or your patients’ homes
  • Fully customizable biomarker panels for any specialty
  • White-label packaging, reporting, and branding assets
  • Secure API & EHR integrations for automated results
  • HIPAA-compliant data handling and privacy protocols
  • CLIA-certified, CAP-accredited lab partners serving all 50 U.S. states
  • Finger collection (Dried Blood Spot) & Arm collection (TASSO)

Clinics and platforms already running on Choose Health

Who we are

The lab partner behind your brand.

How launch works

From first call to first branded kit.

Most partners launch in 2 to 6 weeks, depending on branding and integration needs.

Choose your panels

Pick from our bundles or build custom panels for your protocols.

Week 1

Add your brand

Send your logo and colors. We set up packaging, emails and the results dashboard.

Week 1–2

Connect your EHR

Optional. Get results in your EHR, or use our secure online dashboard. We handle the setup.

Week 2–4

Pilot, then scale

Run a pilot with a small group of patients, then roll out nationally.

Week 2–6
Plan your launch ↗Free 20-minute call. We'll map your panels, branding and timeline.
The problem

Most clinics want to offer lab testing. Few want to run a lab operation.

Adding bloodwork usually means signing lab contracts state by state, packing kits by hand, and sending patients to a draw site they may never visit.

A lab contract for every state

Each new market means new paperwork, new pricing and new integrations.

Kits packed by your staff

Fulfillment, tracking and returns pull clinical staff away from patients.

Patients who never reach a draw site

Every trip to a lab is another chance for an order to go uncollected.

Results with someone else's logo

Patients see the lab's brand, not yours, at the moment that matters most.

The platform

We run the lab program. You own the patient relationship.

Choose Health handles kits, shipping, lab processing and reporting behind your brand, so your team can focus on care.

Nationwide drop-shipping

Kits ship straight to patients in all 50 states with a prepaid return mailer. No inventory on your shelves.

Your packaging, emails and results

Brand the box, the kit contents, patient emails and the results dashboard.

Custom panels from ~100 biomarkers

Build panels across hormones, thyroid, liver, kidney and metabolic health to match your protocols.

Works with your EHR

Results go straight into your EHR or our secure dashboard. Our team handles the setup.

Building on your own platform? See our API integrations →

HIPAA-compliant from end to end

Encrypted data, strict access controls, and Business Associate Agreements for enterprise partners.

Offer lab testing in every state. No new lab contracts.

HIPAA compliantCLIA certifiedCAP accredited
100+

Biomarkers available

50

State coverage

Results back in as little as
3days

Become a provider in less than
5minutes

Everything included

One partner for kits, labs, branding and results.

Make it yours

Type your clinic name and pick a color. Your packaging and patient results update to match.

At-home blood testNorthline HealthHormone panel · Finger collection
Northline Health
Your results are ready
TSH1.8
Free T41.2
HbA1c5.2%
View full report

Two ways to collect

Patients collect at home or in your clinic.

Build any panel

Pick individual biomarkers or start from a bundle. Tap to try it.

Example panel0 biomarkers

Every step, tracked for you

See where every kit is, from shipping to results, without a single phone call.

Who we work with

Built for the clinics that test most often.

FAQ

Frequently Asked Questions

We hope this FAQ section has addressed some of your common questions. If you have any further queries, please don't hesitate to reach out to us.

Email sales@choosehealth.io or call 512 806 1603.

What is Choose Health’s white-label testing service?

Choose Health’s white-label service lets clinics and wellness brands offer their own branded, at-home blood testing kits and patient dashboards. We handle kit fulfillment, CLIA/CAP-accredited lab processing, HIPAA-compliant data management, and optional API integrations.

What comes with the service?

Each program includes fully branded at-home blood testing kits, a patient-facing results dashboard, and operational support. Kits contain all required lab supplies, a pre-paid mailer to our CLIA/CAP-accredited lab, and step-by-step instructions for collecting a dried blood spot sample at home.

What biomarkers can we test?

Choose Health supports ~100 biomarkers across metabolic function, liver and kidney health, adrenal and thyroid function and male & female hormone balance. Panels can be customized to include individual biomarkers or bundled panels.

Does Choose Health offer private labeling for clinics?

Yes. Clinics and wellness brands can private label packaging, kit contents, emails, and patient-facing dashboards. You can also customize panel composition to match protocols, workflows, and patient goals.

Which labs process the tests?

All samples are processed by CLIA- and CAP-accredited laboratories that meet the same standards as hospital and clinical labs, ensuring accuracy and reliability.

Is patient data secure and HIPAA-compliant?

Yes. Choose Health uses end-to-end encryption, secure servers, and strict access controls. All testing and reporting is HIPAA-compliant, and Business Associate Agreements (BAAs) are available for enterprise partners.

How does the testing process work?

We ship branded kits directly to your patients. They collect a finger-prick dried blood sample or a TASSO arm-collection sample at home and mail it to our accredited lab using the included pre-paid mailer. Results are delivered via our secure portal or through API to your platform.

How long does it take to receive results?

For arm collection panels, results are usually shared within 3 days of mailing the sample to the lab.
For finger collection panels, results are ready within 3-4 days of reaching the lab.
Turnaround varies by panel complexity and volume; expedited options are available for high-throughput partners.

Can we integrate results into our existing platform?

Yes. We provide API endpoints and webhooks for order creation, sample tracking, and results delivery, enabling seamless integration with EHRs, telehealth platforms, and patient portals.

How quickly can we launch a white-label program?

Most partners launch in 2–6 weeks, including panel selection, branding setup, API integration if needed, and an initial pilot.

Your brand. Our labs. Every state.

Book a 20-minute call to scope your panels, branding and pricing. Or become a provider in less than 5 minutes.