Choose Health's Mission
We are focused on providing affordable and effortless access to at-home blood testing solutions. Making it easy for everyone to access, understand and improve key markers of internal health.
Our unwavering commitment is to empower you to own your ever-changing health.
Our bodies are complicated but understanding how to keep them healthy doesn't have to be.
Take control and advance your journey toward better health today.
- Mark Holland, CEO & Founder of Choose Health

Medical Advisory Board
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Leadership Team
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Our team has over 50 years of experience in preventative healthcare.
Your data is yours to own and no one elses. We take security very seriously and work hard to make sure you have complete control over your data.
Understanding what’s happening inside your body is the first step towards improving it. We’ll help you learn about your markers so you can make personalized and informed decisions.
We have an unbiased focus on giving you the most actionable feedback on how to improve your health based on the latest scientific research.
You need accurate and reliable data to make informed decisions on your health. We are committed to using the highest grade technology to give you clinically accurate results.
